lego

The pandemic and LEGO, a story of records

Have you ever played Lego? Those tiny, colorful, construction toys. The ones that you can use to build trucks or the whole spaceships of Star Wars. Yes, that Lego. Well, 2020 was a good year for the company.

Turns out, when the pandemic hit, people were staying at home more. And they were playing Lego. Both kids and adults.

A year of records for Lego

In 2020, the purchases of these toys have risen by 21%. That translates into a rise in income of 13%, over $6 billions. The cash flow of 2020 was almost $2.5 billion. Billions, indeed. That’s how much people love Lego.

Needless to say, the company regained the investments of the past two years. It regained them and it surpassed them. In fact, last year Lego focused on e-commerce and on innovation. By varying and adding options for online shoppers, the company has reached out to more customers. Some of them new, eager to spend their time building the Tour Eiffel or a railroad.

Niels B. Christiansen is a manager at the business. “We are very pleased with the result,” Christiansen said to the media, “they show that these bricks are an undying love and people want to still learn through this game.”

Furthermore, the 2020 records are a testimony to the company’s passion, creativity, and resiliency. Despite the challenges of the pandemic, the Lego team has worked tirelessly. And it doesn’t intend to stop.

“We will increase our investments, “ Christiansen said, “with a continuous focus on innovation, on the brand, and on digitalization.”

Facts about Lego

These colorful bricks are Danish. In fact, Ole Kirk Christiansen created them in 1958. The manufacturer uses moulds that are accurate to within two-thousandth of a millimetre. So, it’s high quality standards in the factory of dreams.

Dreams for anyone. Since, on average, there exist 80 bricks for each person on earth. The tallest tower counted 465,000 bricks and it stood at 28.7 meters. And there are over 60 colors in production. A true rainbow.

Finally, do you know what the word LEGO means? Unsurprisingly, it comes from the Danish. But it’s actually a fusion of two words: LEG (which means play) and GODT (which means good).

It’s a good play, indeed. For both players and the company. Perhaps 2021 will bring new records.

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