Your Personal Brand: Do you need a brand manager?
Eric Rice, a friend on Twitter and other social media sites, as well as all around funny guy, posted a comment on FriendFeed recently:
“You know what job that doesn’t exist that I’d find insane enough to take on? Being the product/brand manager for the person, Robert Scoble.”
Your personal brand is even more important than any brand you represent or work for.
Chris Brogan has a great series of posts on developing your personal brand on his blog and as part of his Social Media 100 series (Chris’ Social Media 100 is a series of posts written about social media and social networking tools).
Now, I have to say, Scoble, I think, has done a really good job at creating the brand that is Robert Scoble. God, everyone knows who he is. What I wonder, is if he’s still got control over it. The brand that Scoble is is kinda all over the place at the moment.
I know that my own personal brand is constantly evolving – I do one of the things that Chris mentioned in his recent post very well, and that’s confidence. It’s sometimes, almost over the top and needs to be dialed back a touch. But, nonetheless, people always know it’s me.
So, give a thought to my comments and Chris’s thoughts and then spend a bit of time thinking about your own personal brand. What do you need to pay attention to? Anything you need to tweak?
(Photo credit, Thomas Hawk on Flickr)
Related Stories
POSTED IN: branding
1 opinion for Your Personal Brand: Do you need a brand manager?
Chris Brogan...
Jun 5, 2008 at 9:29 am
Thanks for the shout-out, Colleen. Know what my recent realization is? It’s great to have a personal brand, but where the secret sauce MIGHT be is in how one integrates their personal brand into a community. Meaning, it’s probably the community manager aspect of any personal brand that has the most value.
That’s a recent thought waiting to become a post. What do you think?
Have an opinion? Leave a comment: