Using Blogs and Social Networking Sites to Create an Online Message
There was a recent round table discussion about branding your company using social networking sites and blogging. Many experts feel that it is a good way to “humanize” your business.
Here is a rundown on the round table. I found a few quotes from this piece interesting, specifically the worry about scammers, which I think is a little overblown.
“It’s more than just a sales and marketing function though,” Mahony explained. “There’s also a business development and networking element – these web changes offer the ability to deliver services in new ways and make operational efficiencies.”
Firms should also be aware that social networking sites can be targeted by scammers who can quickly undo all the good these sites do in terms of brand reputation. “Social networks will allow firms to [get close to their customers] and reduce marketing costs, but it could all be screwed up if someone works out a way of gaming them, like they did with spam blogs. Then it stops becoming useful,” Wynne cautioned.
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