The Aging Social Networking User
I know that at various times I have talked about the demographics of social networking users.
When I talk about social networking to people that aren’t very familiar with it (which is pretty much daily in a professional setting) the number one thing I hear is that it is for teenagers. However studies and reports show that these sites are trending towards older users, a recent news article stated that an estimated 20 million users over the age of 50 could be hitting social networking sites by the end of the year.
In the same article the users that they talked to weren’t just part of one site. Most people were involved in multiple social networking websites including: facebook, linkedin, eons, cafemom, and MySpace.
Excuse me while I go track down my grandmother so I can leave a glitter comment on her page.
Technorati Tags: social networking, demographics
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POSTED IN: News
5 opinions for The Aging Social Networking User
Better Blogging with Michael Martine
Aug 22, 2007 at 7:02 am
Yeah this is a good point, Kevin. I am 38, and a lot of the people I interact with on these services (Facebook, LinkedIn, Pownce, blog networks, etc.) are near my age on either side. I guess this serves as a reminder to always check your assumptions and sterotypes against available facts.
Glen Allsopp
Aug 22, 2007 at 7:02 am
LOL regarding the glitter comment. To be honest I’m not surprised the demographic is ‘growing up’
Spotlinking: Older Folks Surge into Social Networks | Better Blogging with Michael Martine
Aug 22, 2007 at 7:11 am
[…] Think that social networks are just for teens and young adults? Think again! People in their 40s and 50s are pouring into social networks with a vengeance. Found via Buzz Networker. […]
Kevin
Aug 22, 2007 at 2:48 pm
Thanks for the comments, yeah it is amazing the stereotypes that people hold about these sites and the users.
Business MetaBlog » Blog Archive » Targeting Social Networking Users
Sep 3, 2007 at 9:04 am
[…] you think social networking is for teenagers, Buzz Networker would have you believe otherwise. Are you making the best use of this communication […]
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