Buzz Networker - Social Networking

My Joey Lawerence Proposal

by Kevin on August 9th, 2007

I have been doing social networking consulting for awhile now, a few months back I had to do a bid for Joey Lawrence. The former child star had just finished doing his stint on “Dancing with the Stars” and was in the studio recording an album of covers of classic crooners like Sinatra and Martin.

Being friends with one of his managers I needed to prepare a marketing plan for them. In doing the plan I had to do a keyword check of Joey Lawrence and prepared a listing of some of his search terms on a few individual social networking sites.

While I can’t reveal the entire quote for privacy reasons, I thought this specific section would be fun to share. I only looked for less than a handful of terms, however I encourage you to plan a marketing strategy with around ten keyword searches on these sites.

Joey Lawrence social networking information

MySpace.com- MySpace would be the key focus of the campaign, 36% of the users on MySpace are over the age of 35 years old fitting into your desired demographic.

Members of Groups Mentioning Dancing with the Stars: 5,312
Profiles Mentioning Dancing with the Stars: 43,830
Members of Groups Mentioning Joey Lawrence: 786
Profiles Mentioning Joey Lawrence: 3,930
Friends of Existing Fake Joey Lawrence Profiles: 758
Members of Groups Mentioning Sinatra: 3,926
Profiles Mentioning Sinatra: 47,790

Friendster.com- The forerunner to MySpace still has a large audience of over 30 million users, I would use this site to in addition to MySpace. The demographics skew higher in the same range as MySpace

Total Members with Three Targeted Keywords: 22,395

Hi-5.com- Hi5.com is made up of a strong Hispanic, worldwide base, and it is considered to be one of the top five social networking sites, I would continue to data mine this site as we went along.

Total Members with Three Targeted Keywords: 7,559

Bebo.com- One of the fastest growing social networking site, skews very young, and very European.

Total Members with Three Targeted Keywords: 10, 375

Additional Sites

Youtube.com- The largest video filing sharing service, we would need to have material before we started to add people on this site. Friend addition and migration from this site usually yields low results unless the content is spectacular. Without large video content this site would not be worth using.

Total Members with Three Targeted Keywords: 29,455

These results were positive, although I wouldn’t say they were sky high like some of the other campaigns I have run. I just wanted to show you this because a lot of people will say that their niche isn’t represented on social networking sites. If you take the time and do a cursory keyword search you will find that you have more of an audience on there than you think.

Technorati Tags: Myspace, Marketing, Proposal, Joey Lawrence

Share This

Related Stories

A New Semester, A New Friend
Characteristics of a true social media strategist

POSTED IN: Case Studies