b5media.com

Advertise with us

Enjoying this blog? Check out the rest of the Business Channel Subscribe to this Feed

Buzz Networker - Social Networking

How to use Twitter effectively

by Kevin on November 16th, 2007

One of the things that I really took from Blog World Expo wasn’t anything that I learned in a meeting or in a session but seeing the sheer amount of people using Twitter. When I first reviewed twitter I thought the application was rather self indulgent and pointless, I kind of discounted it and never really went back to it.

Last week though I saw so many people using twitter, I followed up with a few users and asked them how and why they were using it. Also one of my professors is a big proponent of it, in a meeting with him the other day I asked him how he used it and what his thoughts were.

Here is a list of logical uses for twitter:

1) As a tracking tool- There have been protesters of governments in multiple countries that use twitter to keep people updated of where they are. If they turn up missing or don’t update they have left some sort of footprint behind.

2) As a news source- During the California wildfires people were using Twitter to update the locations of the fires and keep the community informed.

3) Sharing links- My professor is tracking other professors on twitter, they share links amongst each other about important readings available on the web within their field of study.

4) A way to find people with shared interests- On twitter you can track certain keywords. At Blog World Expo people were tracking the term BWE and engaging in conversations about the conference. They were talking about what sessions were good, what sessions people should take, and any other news.

For niche bloggers tracking terms associated with your blog is a good way to find other bloggers in your niche and also draw their attention to your blog. If you use twitter to talk about what you are writing about and what you are following as opposed to what you had for breakfast you can develop important relationships from it.

Not only will you be tracking terms but other people will be tracking terms you write about, thus creating connections on a multiple levels.

5) An extension of your brand- If you have a good sized following on a personal blog, this gives your readership another way to feel attached to you.

I have decided to start using Twitter and really make an effort for the last three reasons alone. If you want to follow me you can:

http://twitter.com/kp2575

Do you use twitter? If you don’t do you think these uses can help you?

POSTED IN: Twitter

11 opinions for How to use Twitter effectively

  • David
    Nov 16, 2007 at 8:07 am

    Its interesting to see the useful ways people come up with to use technologies - its not as daft an idea as it once seemed after all :P

    I’ve never used it yet but may do soon.

    David
    Web Mash

  • Mark Stoneman
    Nov 16, 2007 at 8:19 am

    I don’t twitter, though you offer some food for thought. One thing you leave out though: twittering will only work for a group with similar interests, right? What if your professor’s group started also twittering stuff that was relevant to their families? Would the other professors want to read that? So twittering as a form of not pointless communication will require a specific focus. What if you deal with people in many areas of life, and you want to keep those areas of life separate?

  • Darlene
    Nov 16, 2007 at 8:21 am

    Hi Kevin! Thank you for sharing this information. I had no idea what Twitter was all about, but I am willing to try it out.

    Is there a way to have our readers subscribe to it so that we know who they are? I know they can subscribe on our b5 blog, but I can’t see who they are. I would like to know who is actually subscribed and regularly reading my blog. Can Twitter help me with that? I will get myself registered and I will come back in a couple of weeks and let you know how it is going.

    Darlene
    Interview Guru
    http://www.interviewchatter.com

  • Kevin
    Nov 16, 2007 at 8:42 am

    Mark- I think that it is so disposable that you could blend both and have it not come across as annoying. Or if they had a professional and personal side they could set up two accounts. I understand with keeping some stuff separate I run into that with the two different types of blogs I write.

    Darlene- They have to sign up and they place an avatar on there, you can see who is “following” you on there.

  • Matt Herzberger.com » Blog Archive » Twitter, hah, what is it good for
    Nov 16, 2007 at 8:48 am

    […] How to use Twitter Effectively […]

  • Lucy Dee
    Nov 16, 2007 at 10:02 am

    I want to give Twitter the old college try, but it seems hella cumbersome. Within the past month, I’ve already signed up for 5-10 social network sites. And Twitter seems like more maintenance (as in updating) than most. Ugh! Already, I sound like a whiner. Despite the whining, I’m still going to try to keep up with it.

  • Kevin
    Nov 16, 2007 at 10:31 am

    Lucy- there are tools that you can use, you can IM in your updates or do it via text… You never even have to go to the twitter site.

  • Richard Becker
    Nov 16, 2007 at 3:43 pm

    Perfectly said Kevin,

    My thoughts exactly, start to finish. I still have to retract my original discount of Twitter.

    Best,
    Rich

  • Jolly Green Girl
    Nov 16, 2007 at 3:53 pm

    interesting.. I have twitter but I don’t use it much but the ideas you posted are definitely great way to get uses out of it. Mark is right… definitely food for thought

  • Apoorv Khatreja
    Nov 16, 2007 at 9:40 pm

    I had no idea twitter could be so beneficial. I always thought it was a lame, n00b only service. Thanks for the info.

  • Can Twitter Be Used For Business?
    Mar 28, 2008 at 2:50 pm

    […] then you should be too. Personally, I’m still in the experimental phase, but as Kevin Palmer points out on Buzz Networker, there are a lot of people using […]

Have an opinion? Leave a comment:




Site Meter
Close
E-mail It