Follow up: Radiohead backs down
Thom Yorke has admitted defeat. The unpaid downloads were a “one-off event” that won’t be repeated.
In an article published yesterday in the Hollywood Reporter, Yorke said, ” “I think it was a one-off response to a particular situation.”
So, what? Because this didn’t go the way you expected, all of a sudden, using new distribution methods and forging a new path using social media is a bad idea?
Yorke went on to discuss the band’s pro-social initiative with MTV against sex- and labor trafficking and said that successful bands have new ways to communicate directly with fans.
“We are about that direct relationship (now) because we are big enough to establish that,” he said.
Is it just me or did Yorke just contradict himself? Now, I understand that he might be talking about the “pay what you can” format, but the way he’s talking it sounds, to me at least, like he’s dissing the idea of social networks while simultaneously bitching about needing to find new ways to reach the fans. Personally, I think he’s gotta strike a happy balance between those two things.
(image courtesy Debbie Smyth/WireImage.com)
Tags: contradiction, Hollywood Reporter, RadioheadRelated Stories
POSTED IN: Tactics, Tools, Using New Marketing
1 opinion for Follow up: Radiohead backs down
Gerard
May 3, 2008 at 12:52 pm
I’ve been watching this whole story pan out since the fanboys at Digg started lauding Radiohead for turning the music industry on its head. I’ve never been a fan, and always had a feeling that “In Rainbows” was a stunt designed to capture the anti-industry sentiment.
And this week, they seem to be flicking their fingers at the same fanatics who they cashed in on!
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