March 17th, 2008
When you examine social media how much of it is about connections or building a relationship and how much of it is a pure numbers game?
In the last couple of weeks I have gone to various social media sites and went on an adding spree just to see what would happen. Digg, Twitter, and Blog […]
By Kevin -- 1 comment
March 10th, 2008
When I worked in the cell phone industry one of the metrics that was always talked about was the churn rate.
Here is a decent explanation of it from wikipedia:
In its broadest sense, churn rate is a measure of the number of individuals or items moving into or out of a collection over a specific period […]
By Kevin -- 2 comments
November 27th, 2007
On a day to day basis, okay well recently on a two times a week basis, I cover how to use social networking to promote your various projects. One of the things I have overlooked about the social web is how great of a tool it is to get answers and to find experts.
Today I […]
By Kevin -- 1 comment
August 7th, 2007
When looking at social networking sites to use to market on I think there are three simple questions that one needs to ask themselves about the site to know if it is going to be effective or not for them.
1) Does the site have a good search feature?
Are you going to be able to […]
By Kevin -- 0 comments
July 24th, 2007
In talking about my original case study and how to build a larger blog following on MySpace I have harped on some of the same points and techniques. Searchengineland.com recently posted an entry that backups a lot of the same things I have been preaching, while their article is about MySpace, this general theory can […]
By Kevin -- 0 comments
July 13th, 2007
Just a quick little note.
MySpace released a press release the other day trumpeting the fact that over 70 million people in the United States visit MySpace per every month.
Instead of regurgitating the press release I am just going to link to a couple of posts about it:
TechCrunch
Mashable!
Technorati Tags: MySpace, Facebook, Press release
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By Kevin -- 1 comment
June 22nd, 2007
Most of the time I am focused on how to use social networking site to advertise yourself, your product, your company, and accomplishing various goals. Beyond using social networking sites for this there are other features that small business owners or professionals can use these sites.
1) Connecting with old friends, classmates, and co-workers- Yeah this […]
By Kevin -- 3 comments
June 19th, 2007
One of the trends that has come out of the social networking website boom is the evolution of the collection of data and the birth of “social networking analytics” (SNA), which the Brisbane Times recently discussed in this article.
The use of SNA is still in its infancy, by 2012 though it is thought that the […]
By Kevin -- 4 comments
May 3rd, 2007
Most of the advertising social networking sites feature is banner ad based, or in special cases they let you take over the entire front page of MySpace.com, which has a starting price of over $75,000 to do.
Facebook.com recently announced the ability for advertisers to sponsor their own groups on the site. The groups are featured […]
By Kevin -- 1 comment
April 12th, 2007
Sorry to be concentrating so heavily on myspace.com this week, it just seems that I have had an abundance of news leading towards that site.
On myspace and other social networking sites one of the goals a company has to have when it comes to marketing their product is getting their page seen by as […]
By Kevin -- 3 comments
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