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Buzz Networker - Social Networking

Archive for the ‘Tactics’ Category

April 30th, 2008

Follow up: Radiohead backs down

Thom Yorke has admitted defeat. The unpaid downloads were a “one-off event” that won’t be repeated.
In an article published yesterday in the Hollywood Reporter, Yorke said, ” “I think it was a one-off response to a particular situation.”
So, what? Because this didn’t go the way you expected, all of a sudden, using new distribution methods […]

By Colleen -- 1 comment

April 28th, 2008

Music industry continues to turn towards new marketing options

Coldplay announced today that they would be offering their first single from their new album “Viva La Vida or Death And All His Friends”, Violet Hill, as a free download from their site beginning tomorrow.  Fans only have a week to  grab the single and the album goes on sale in the UK on June […]

By Colleen -- 0 comments

April 23rd, 2008

Missing the point

I was basking in the sunshine yesterday, more or less participating in a client’s strategy meeting. (Good news is, they were basking in the sun too - it was a very lazy strategy meeting on our rooftop deck!) We were talking about the upcoming beta launch and how we were going to use Twitter with […]

By Colleen -- 4 comments

March 17th, 2008

How much of the social web is a numbers game?

When you examine social media how much of it is about connections or building a relationship and how much of it is a pure numbers game?
In the last couple of weeks I have gone to various social media sites and went on an adding spree just to see what would happen.  Digg, Twitter, and Blog […]

By Kevin -- 1 comment

March 10th, 2008

The Churn Rate in Social Media

When I worked in the cell phone industry one of the metrics that was always talked about was the churn rate.
Here is a decent explanation of it from wikipedia:
In its broadest sense, churn rate is a measure of the number of individuals or items moving into or out of a collection over a specific period […]

By Kevin -- 2 comments

November 27th, 2007

An overlooked application of the social web

On a day to day basis, okay well recently on a two times a week basis, I cover how to use social networking to promote your various projects. One of the things I have overlooked about the social web is how great of a tool it is to get answers and to find experts.
Today I […]

By Kevin -- 1 comment

August 7th, 2007

What makes a social networking site valuable to a marketer?

When looking at social networking sites to use to market on I think there are three simple questions that one needs to ask themselves about the site to know if it is going to be effective or not for them.
1) Does the site have a good search feature?
Are you going to be able to […]

By Kevin -- 0 comments

July 24th, 2007

Another Perspective on How To Build an Audience on MySpace

In talking about my original case study and how to build a larger blog following on MySpace I have harped on some of the same points and techniques. Searchengineland.com recently posted an entry that backups a lot of the same things I have been preaching, while their article is about MySpace, this general theory can […]

By Kevin -- 0 comments

July 13th, 2007

MySpace Puts Out Press Release Trumpeting Their Position

Just a quick little note.
MySpace released a press release the other day trumpeting the fact that over 70 million people in the United States visit MySpace per every month.
Instead of regurgitating the press release I am just going to link to a couple of posts about it:
TechCrunch

Mashable!
Technorati Tags: MySpace, Facebook, Press release
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By Kevin -- 1 comment

June 22nd, 2007

Other uses for social networking sites for business

Most of the time I am focused on how to use social networking site to advertise yourself, your product, your company, and accomplishing various goals. Beyond using social networking sites for this there are other features that small business owners or professionals can use these sites.
1) Connecting with old friends, classmates, and co-workers- Yeah this […]

By Kevin -- 3 comments

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