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Buzz Networker - Social Networking

Archive for the ‘How To’ Category

May 5th, 2008

How to pitch a blogger PROPERLY

On Saturday, I posted a “How NOT to pitch” guide for PR people pitching bloggers. Today, I’ll tell you how we WANT to be pitched.

I’ve just recently sent queries out onto two networks PR people use to get leads: PR Newswire’s ProfNet and Help a Reporter Out (HARO) on a couple of different topics. Some […]

By Colleen -- 2 comments

May 3rd, 2008

How NOT to conduct blogger relations

Online news outlets, like this one, and pretty much any other influential blog out there, are hot commodities for many PR and marketing people. If you’ve got any kind of consistent readership, companies like Matchstick Marketing will want to get you to try out and review products.
Rebecca Bollwitt, hyper-local Vancouver area blogger, Miss604, has been […]

By Colleen -- 3 comments

April 25th, 2008

The new recruitment

Yesterday’s post about how I got my gig with b5 Media got me thinking. Social Media is obviously the new way companies are looking for employees and people are looking for work. Not only are companies googling their potential employees; the potential employees are googling their companies.
Geoff Livingston, author of Now is Gone, recently appeared […]

By Colleen -- 0 comments

August 23rd, 2007

Using Blogs and Social Networking Sites to Create an Online Message

There was a recent round table discussion about branding your company using social networking sites and blogging. Many experts feel that it is a good way to “humanize” your business.
Here is a rundown on the round table. I found a few quotes from this piece interesting, specifically the worry about scammers, which I think is […]

By Kevin -- 0 comments

August 7th, 2007

How to Market Your Brand via Social Media Websites

I was going through some old links I saved and posts that I started to write to clean out my wordpress account a little bit. One post I found was a really simplistic link to how to build a brand on social media websites.
Now there are some things in this post I don’t exactly agree […]

By Kevin -- 0 comments

July 18th, 2007

How to: Build a Large Blog Audience on MySpace Part 3

Part 1: Basic blogging concepts
Part 2: Basic page and blog design
Today I want to talk about the initial push to of getting your profile out in the MySpace blogging community. Getting your profile just seen by potential readers is an important first step, I would recommend doing this for the first two weeks of your […]

By Kevin -- 9 comments