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Buzz Networker - Social Networking

Archive for the ‘Case Studies’ Category

May 3rd, 2008

How NOT to conduct blogger relations

Online news outlets, like this one, and pretty much any other influential blog out there, are hot commodities for many PR and marketing people. If you’ve got any kind of consistent readership, companies like Matchstick Marketing will want to get you to try out and review products.
Rebecca Bollwitt, hyper-local Vancouver area blogger, Miss604, has been […]

By Colleen -- 3 comments

April 24th, 2008

Gettin’ the Gig

I owe my b5 gig entirely to the connections I’ve made through social media.
I met Tris Hussey on Twitter. We chatted, I found out that he was across the water in Victoria.  We met, briefly, face to face at Bloghaus at SxSW. I knew he was with b5. We got to be better friends after […]

By Colleen -- 7 comments

August 9th, 2007

My Joey Lawerence Proposal

I have been doing social networking consulting for awhile now, a few months back I had to do a bid for Joey Lawrence. The former child star had just finished doing his stint on “Dancing with the Stars” and was in the studio recording an album of covers of classic crooners like Sinatra and Martin.
Being […]

By Kevin -- 2 comments

July 3rd, 2007

Viral Campaigns on Social Networking Websites Can Lead to Sales Leads

Have you heard of Ray Hopewood? A Software Mogul from Silicon Valley that has more money than God and is now running to become the next President of the United States, Hopewood has been all over the place, including most of the major social networking and bookmarking websites.

You haven’t heard of him? Well Hopewood is […]

By Kevin -- 5 comments

May 30th, 2007

Case Study: What we did with the personal profile

This is part four of my case study on how I used MySpace.com to drive traffic to a clients website. You can read the first three parts here:
Part I-How to Establish a Foothold on MySpacePart II-Establishing the marketing plan and doing the designPart III-How one profile used MySpace Groups
In my previous posting I talked about […]

By Kevin -- 0 comments

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