I’ve got some big plans for BuzzNetworker in the upcoming weeks, and I want to know if there’s anything you’d like to see.
I just received a copy of Rohit Bhargava’s latest book, “Personality not included. Why Companies Lose Their Authenticity- and How Great Brands Get It Back” that I’ve already started on. Rohit and […]
This isn’t for class but I am going to be dipping into “The Big Switch” by Nicholas Carr.
Of course I will start reading this after I finish the semester, launch my employer’s new website, and start having a normal life. So it might be a few months.
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Steven Weber’s “The Success of Open Source” was written from the view of a political scientist and dealt more with the community around open source than the products themselves. Weber examines the history of the open source movement early on in the book giving a good overview and history of some of the major movements […]
I was lucky enough to meet with the Professor I will be working under for my thesis before the semester break. Overall the meeting was fruitful and encouraging, one of the bi-products of the meeting was an additional reading list for me. The first book on the list was Wikinomics by Don Tapscott and Anthony […]
How to use social networking to create brand recognition for your business, your product, or yourself.
Written by Colleen Coplick [email] for b5media.
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