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Buzz Networker - Social Networking

An Interview with a MySpace Marketer

by Kevin on August 16th, 2007

It is always interesting to see another marketers perspective when it comes to the social networking website. Recently there was an interview on Blogcritics.org with Matthew Sherbone, an internet marketer. There were a few things that I wanted to point out from this interview and comment on.

Sherbone talked about creating an impression with the first things people see:

Your MySpace picture is often the first thing that people see; make sure you have one that stands out. The best pictures stir up an emotion in its viewer. A good rule of thumb is to select pictures that are relevant to your product and audience. My favorite strategy is to use a movable gif that is a little larger than the average and captures the viewer’s attention.

You’ll want to spend time selecting a strong headline for your profile since it will appear next to your picture. It will also be visible from comments you leave on other profiles and on the MySpace search function. It’s important that you use proper search engine optimization techniques in your headline and throughout your profile’s content. The headline should reflect your overall strategy with important keywords.

I have talked about the importance of an attention drawing picture before in laying out my strategies for MySpace , but Sherbone brings up something I haven’t touched on, using an animated .GIF. Bloggers such as the Ryan King and others were the first to use animated GIFs and they were huge attention getters on the site. If you can’t produce an animated gif, taking popular ones that float around the web from movies or television is another way to grab attention to your profile.

Also he is correct about having a good headline as that is one of the first things people see.

Sherbone also tackled some of typical topics such as using bulletins and commenting pages, nothing really new there.

I really wanted to share the animated GIFs point that he brought up because it is something that had totally slipped my mind, also it is an excsuse for me to share my favorite animated GIF ever:

Don't_Touch_the_girls

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